If you’re a small-scale business owner, you’ve likely heard of the many advantages blogging can bring to your website and your company.
How do you begin writing a blog for your company?
What’s more important, how do you ensure that you save time and energy with your blog efforts that could have been used to promote your company differently?
In this article, I’ll discuss the most crucial strategies we’ve picked up over the last couple of years in creating and creating content for our clients in diverse sectors.
With the same strategies listed below, we’ve successfully achieved impressive outcomes for our client’s websites, including the growth in organic traffic seen below by one of our most recent clients who recently launched a brand-new website earlier in the year.
1.Know Your Target Audience
One of the most important things you’ll need to accomplish before you ever get your pencil (or keyboard) is to understand better the needs and desires of the people reading your blog.
The Buyer Persona comes in.
According to HubSpot, a Buyer Facade “is a semi-fictional picture of your ideal customer based on market study and real data about your current clienteles.”
Suppose your Enware Aurora 2019 PC cases and other products selling company can serve different types of customers who use your services or products. In that case, you’ll need to concentrate on creating your first Buyer Persona based on the segment that best represents the ideal client for your company.
A quick and easy method to create the Buyer’s Persona of your business is to reach out to a few of your current customers or clients to ask them questions about their day-to-day duties and responsibilities, their desires and needs, and any issues or hurdles they need to overcome at work or in their business.
2.Plan Out Each Post Before Writing
As you will see from the initial point above, there will be plenty of planning and preparation work before creating blog posts on your website.
The primary reason? It would help if you didn’t blog solely to blog for the sake of it.
Let me explain. When you invest the time and energy needed to create blogs for the business’s website, you’ll need to ensure they’re bringing positive results in some way or way (organic sessions or leads, backlinks, etc.).
This is why it’s crucial to outline each blog post to give you an idea of the worth they will bring to your website before you begin writing.
Determining your goal keywords is one of the most important things you’ll need to consider for each blog post.
These are the phrases that your intended audience will type in a Google search to get more information about the topic of interest.
To determine your keywords of choice, it is also necessary to do keyword research.
Once you’ve determined the keywords, you’d like to use for each blog post, you’ll need to outline the subjects you’ll cover in the article.
Once you’ve got the list of keywords to target and a general idea of your post, you can begin writing your blog article using your blog writing laptop.
When you research keywords, be sure to remember which keywords are accessible for your website and which are not obtainable – which leads me to the next point on this list.
3.Write Longer Content Than What’s Currently Out There
In addition to Domain Authority and the content you have included in the blog post, one of your blog’s most crucial ranking factors is measuring the time spent on the page.
This metric measures the average time spent on each webpage by using the sum of all page viewing durations multiplied by the total number of page views in a particular period. It is more likely to receive higher numbers for this measurement when blogs are longer.
If you’re reading articles on websites competing with you or sites with similar keywords to yours, think about ways to make your article longer and more comprehensive to assist your people in searching for the relevant keywords.
To make a stronger case for this topic, HubSpot released data last year, which revealed that the most frequent blog post length of their most successful blog posts was between 2,100- 2,400 words.
Be sure to create informative content that has valuable and interesting information throughout the content, not repeating the same information in every paragraph. Not only will your visitors not be impressed by this inefficiency, but Google’s crawlers will see this, too, resulting in lower search engine rankings for your blog content and less organic traffic to your website.
4.Simplify Your Titles and URLs
One of the easiest methods to make your blog post get better keyword rankings is the method you use to categorize your blog post about other content and pages throughout your website.
To improve your site’s users’ experience (UX), make sure that you’re following these steps to ensure that users easily be able to understand the content of your site is about:
- The title of your blog post should be brief and simple. Your blog’s title should be short and straightforward – between seven and ten characters.
- Be sure to include your main keyword in the URL to let the users know what topic it covers.
- Don’t duplicate: Ensure that every URL and title is distinct enough from other pages to ensure that Google doesn’t believe you’re creating identical content on your website.
5.Utilize Your Team’s Knowledge
This is the element that distinguishes great business blogging from regular business blogging. It is what you are sourcing your blog content from.
While some companies might wish to write about a topic, they’re pretty familiar with, they go through a few articles about the topic before writing an article that rehashes the information they read on the web; our method here at Nectary is based on an essential element to create top-of-the-line content for all of our clients: Subject Matter Experts (SMEs).
This is among the critical components of Growth Content and has helped us to achieve remarkable results similar to this for almost all of our clients.
You could make the same configuration for your business blog, too. Please ensure that each blog post the writer is working on is associated with an SME so that the writer can rely on the person with specific information about the industry and how to tie specific issues back to your business.
Utilizing the SME-driven blogging method will not just make your blog posts stronger. Still, it can also make your business more successful by highlighting and promoting the experience and expertise of the various employees within your organization.
Use Offers to Convert More Leads
Inbound marketing offers are bits of content you can offer your leads and prospects without cost in exchange for details about themselves.
They could include products such as eBook’s or guides, White Papers, Webinars, and more. Put the case that a customer must enter their email address to receive a piece of content you offer on your website, then you could consider it an offer.
These deals are the main reasons behind the conversion of the organic traffic we generate for client websites. As I’m sure you’ve already experienced in your own company, only some people who visit your site are willing to set aside an appointment for a demonstration of your software or a meeting to discuss a quotation for your service.
This is where the offers are crucial. These offers help convert visitors who are not ready to consider purchasing your products or software but are keen enough to know more about the information and experience your business could offer them.
Do you want to see the example of an offer utilized to convert more leads? Look through us How to Create An White Paper Checklist to learn how we create this on our site (and perhaps learn a lesson or two about making your white papers for your site’s website).
6.Need More Time to Write Your Blog Content?
Do not be worried; Nectary is here (to help you create articles for your website)!
Plan a moment with the founder of Nectary, Lance, who will discuss the benefits Nectary can do for your business to help with your goals and challenges and provide practical advice on increasing your company’s growth using content for growth.
Read More About The 3 Stages of Content Marketing You Should Know