Starting a Shopify store? Thatās the easy part.
Getting people to actually hit āBuy Nowā? Whole different game.
In a world where your product is competing against hundreds of others (all promising to be the one), visuals matter more than ever. But letās be realāstatic images and chunky product descriptions donāt always cut it. Todayās buyers want to see the product in action, understand how it works, and trust that itāll deliver.
Thatās where AI-generated videos for Shopify come in.
Tools like Video Magic AI are changing how small businesses, solo founders, and growing ecomm brands create video contentāno camera, no editing headaches, no expensive freelancers. Just plug in your product link, and boom: youāve got a video that doesnāt look like it came from a 2008 PowerPoint template.
Here are 15 types of AI videos you can use on your Shopify store to make your products look irresistibleāand boost your sales along the way.
1. Product Showcase Videos
Quick clips that highlight what your product looks like, how it works, and what makes it unique. These are perfect for product pages, homepage sliders, or social ads.
š Fun fact: Around 73% of shoppers say they prefer videos over text when learning about a product. So yes, video does beat that wall of text.
2. How-To & Tutorial Videos
Show your customers exactly how to use your productāespecially if it needs setup or has multiple use-cases. It saves your customer support team a lot of “how does this work?” emails, too.
3. Customer Testimonial Videos
Got good reviews? Use AI to turn written testimonials into short videos with voiceovers or avatars. Makes your store feel way more trustworthy than a wall of anonymous 5-stars.
š Pro tip: Testimonial videos can increase conversions by up to 34%.
4. Before & After Videos
Perfect for beauty, fitness, home improvement, or anything where you can show transformation. These tap into emotion and visual proofātwo things that drive trust fast.
5. Explainer Videos
Letās be honestāsome products need a little explaining. Whether itās a tech gadget or a skincare routine, short animated explainers can break it down clearly. Think of them as your 24/7 salesperson.
6. UGC-Style Social Proof Videos
Already have customer photos or social mentions? AI can turn those into branded videos. Feels like word-of-mouth, looks professional.
š£ 79% of people say user-generated content influences what they buy. Thatās not small.
7. Limited-Time Offer Videos
Running a flash sale or festival promo? A video with countdowns, big bold text, and ābuy before itās goneā vibes can seriously boost FOMO (which, in ecomm, is your best friend).
8. Personalized Recommendation Videos
Imagine showing a customer a video of products they might likeābased on their browsing history. AI can do that. It feels personal, and thatās exactly what buyers want.
š 91% of shoppers say they’re more likely to shop with brands that remember them.
9. Blog-to-Video Content
If your store has a blog (you should!), repurpose posts into short video summaries. Share them on socials or drop them into your email campaigns. Itās smart content recycling.
10. Cart Abandonment Videos
Most of your carts are going to be abandoned (about 70%, actually). Send a follow-up video showing what the customer left behind, maybe add a cheeky discount codeāit works better than plain reminder emails.
11. Holiday & Seasonal Campaign Videos
Seasonal videos make your brand feel fresh and relevant. Whether itās Diwali, Christmas, Valentineās, or Monsoon Madnessāfestive AI-generated videos can help you ride the trend wave.
š Seasonal campaigns contribute to 20ā30% of yearly sales for many brands.
12. Animated Ad Videos
Got a new arrival or bestseller? Turn it into a short animated ad. AI can help you create one that doesnāt feel templated or genericāand performs better than static image ads.
š Animated video ads = 38% more engagement than stills.
13. Comparison Videos
Letās say your productās better than the othersāshow it. AI videos can create side-by-side comparisons that make your value prop crystal clear.
š” 81% of people do some sort of comparison shopping before buying. Make their decision easier.
14. Product Launch & New Arrival Videos
Got something new? Donāt just add it quietly to your store. Hype it up with a teaser, some feature highlights, and a āpre-order nowā CTA. AI makes this a quick win.
šÆ Product launch videos can boost conversions by up to 80%.
15. Loyalty Program & Subscription Videos
If you offer a membership, subscription, or loyalty programāexplain the benefits with a video. Itās way more convincing than a bulleted list, and keeps your regulars engaged.
š„ Loyal customers spend 67% more than new ones. Treat them well.
Wrapping It Up
If your Shopify store already has solid products, the next logical step is to turn them into video content that sellsāwithout needing a DSLR, script, or editing software.
Drop your product link into Video Magic AI, and youāre basically 90% done. The AI handles the visuals, voiceover, animation, and pacing. All you have to do is hit publish.
Whether youāre a solopreneur, side hustler, or scaling up, these video formats can help you stop the scroll, build trust, and drive actual conversionsānot just likes.